Do you think slashing spending is a smart move when cash flow gets tight? For a few scenarios, that might be the case. But that’s not always the smartest move. Sometimes, improving your cash flow isn’t about cutting; it’s about managing what you already have more efficiently. And one of the most overlooked levers in that equation? Operating cash flow.
Let’s enlighten you about operating cash flow, the red flags to watch for, and how to improve it without trimming your team or killing growth.
What is operating cash flow, and why does it matter more than profit
Operating Cash Flow (OCF) is the real measure of your business’s financial health. Unlike net profit, which can be achieved with paper gains or one-time wins, OCF shows how much actual cash your business generates from day-to-day operations.
The formula is simple on the surface:
Operating Cash Flow = Net Income + Non-Cash Expenses – Changes in Working Capital
In simple words? It’s your bottom line, adjusted for things like depreciation and changes in receivables, inventory, and payables.
The beauty of OCF is that it tells you whether your core operations are actually bringing in money. Because being profitable on paper is one thing, having enough in the bank to pay your people and suppliers on time is another.
Signs your operating cash flow is underperforming
How do you know if your OCF isn’t where it should be? Here are a few common signals:
- You’re profitable but still relying on credit lines or founder loans. That’s a sign your cash inflows aren’t lining up with your outflows.
- You delay vendor payments to stay afloat. It might buy you time, but it also strains relationships and risks future supply chain issues.
- Customer payments are unpredictable or mostly manual. If your receivables are all over the place, it’s hard to plan anything.
- Your balance dips just before payroll or rent IS DUE. That monthly rollercoaster usually means OCF isn’t keeping pace with expenses.
None of these issues happen in isolation. They’re symptoms of cash flow friction, where money comes in slower than it goes out, even if the business is growing.
How to improve operating cash flow without cutting costs
There are plenty of ways to fix this that don’t involve layoffs or drastic spending cuts.
- Accelerate receivables
Speeding up how you get paid can make a massive difference. This means:
- Sending invoices immediately
- Offering early payment incentives
- Using online payment portals
- Automating follow-ups on overdue bills
Even shaving a few days off your Days Sales Outstanding (DSO) adds up fast.
- Slow down payables, strategically
We’re not saying ghost your vendors. But many suppliers offer net-30 or net-60 terms, use them wisely. Don’t pay early unless there’s a discount or strategic benefit. Stretching your payables (without burning bridges) gives you more breathing room.
- Optimize inventory
Too much inventory ties up cash. Too little, and you lose sales. Use data to forecast demand more accurately and avoid overstocking. Even a 10-15% improvement in inventory turnover can boost OCF significantly. - Reevaluate lease vs. buy
Buying equipment with one big payment can drain your cash, even if it saves money in the long run. Leasing, on the other hand, lets you spread out the cost over time, so it’s easier on your cash flow, especially for things that lose value quickly.
- Reduce non-cash working capital friction
Tighten the gap between receivables and payables. Align billing cycles with vendor payment schedules. And eliminate unnecessary process lags that delay the movement of money in or out.
- Automate wherever you can
Tools like AR automation, payment scheduling, and cash flow dashboards won’t just save time, they’ll give you real-time visibility and help you act faster when problems arise.
Common mistakes to avoid
Trying to fix cash flow issues often backfires when the wrong levers are pulled. Here’s what to watch out for:
- Chasing revenue at the expense of working capital: More sales don’t help if they come with long payment terms, high fulfillment costs, or unpredictable margins.
- Thinking net profit tells the whole story: You might look profitable while running dangerously low on cash. OCF is a better lens.
- Over-discounting to get paid faster: Giving away margin to improve cash flow may work short-term, but it can hurt brand value and profitability over time.
- Ignoring cash flow forecasting: If you’re not modeling out at least 3 – 6 months ahead, you’re flying blind. Even basic forecasting beats reactive scrambling.
Cash flow is a strategy, not a side task
Once you start tracking and optimizing OCF, decisions become easier. You can see what’s working, what’s slowing you down, and where to pull the right levers, without sacrificing your team, your growth, or your peace of mind.
Your operations might be profitable, but if the cash isn’t flowing, it’s time to fix the system, not the spending.
Forwardly helps you tighten receivables, control outflows, and time your payments with precision so your cash flow supports growth, not stress.
FAQs
- What’s the difference between operating cash flow and profit?
Profit shows earnings on paper. Operating cash flow shows how much actual cash your business generates from daily operations, it’s a more practical health check.
- Can I have strong profits but poor cash flow?
Yes, that’s possible. If your receivables are delayed or you carry too much inventory, your cash can run low even if you’re profitable on paper.
- How often should I review my operating cash flow?
Monthly is ideal. At minimum, align your OCF review with your financial reporting cycle so you can catch and fix issues before they snowball.