Smarter, Not Harder: How AI Is Reframing Accounting Firm Profitability

Listen and learn from industry experts

AI is everywhere in today’s conversations, but what does it really mean for accounting firms? Is it just a buzzword, or is it actually the key to running a leaner, more profitable practice?

In this webinar, industry expert Mark walks through how firms can use AI to automate repetitive tasks, deliver real-time insights, and boost margins, without replacing the human judgement clients value most.

Packed with practical advice, real-world examples, and clear warnings about the pitfalls to avoid, this session will help you see AI as an ally in building a stronger, more competitive firm.

Now available: Smarter, Not Harder: How AI Is Reframing Accounting Firm Profitability

Catch the replay of this forward-looking webinar hosted by CPAacademy.org and sponsored by Forwardly. Mark shares where AI is already delivering results for firms, how to avoid common missteps, and how to position AI with your clients so they see the benefits and not the risks.

Highlighted guests

Mark Brousseau

For more than 30 years, Mark has been a recognized authority on accounts payable, accounts receivable, payments, and document automation. He is a sought-after speaker at conferences, webinars, and podcasts, where he shares practical insights on using automation to streamline document- and payments-driven processes. Mark advises leading organizations, solution providers, and industry groups on best practices, and has chaired numerous educational events while serving on multiple committees and boards.